Welcome to KeyColoradoSpringsHomes.Com “ For Sellers Page”. I think you will find Wally has created a very comprehensive and thought out plan in which to give your home the critical exposure you will require to inform any and all potential buyers that have the interest in your home.

This is the only way in which to help you professionally market your home so that it can sell in the shortest amount of time while insuring the best price. Of course to value your home, provide you with knowledge base marketing, Create the marketing materials, walk you through all the contracts, negotiate price and follow up through closing and after the sale Wally Velie will be there ever step of the way. Wally will make it easy, simple and provide you with the confidence you will need to make this a positive experience for you.

Below, Wally has outlined what he will accomplish for you and it will become very apparent why Wally’s slogan is “KEY RESULTS THROUGH COMPREHENSIVE SERVICES”. The process is not in order Wally will complete his process of marketing but in the order that will provide you with the most information.

Marketing : Wally will design all your marketing materials around all the information he will collect. He will begin the process of creating the critical marketing materials that will drive the sale of your home at the maximum price. Here is just some of the things Wally does for his clients:

• Homes and Land Professional Video: Wally will begin wordsmithing the key features and highlights of your home. He will place them into a script and have a professional from “Homes and Land” video your home while Wally walks through and sells each key feature and benefit of your home.
• Homes and Land:  Will place your video on Homes and Land website and your home will be placed on a full page ad in Homes and Land Magazine. This site can be accessed nationally or globally
• Homes.Com: Wally will place your listing on Homes.Com where anyone in the United States or who accesses Homes.Com from around the world will have access to your property. This site can be viewed nationally or globally
• Realtor.Com: Wally will place your listing in Realtor.Com. This site can be viewed nationally or globally
• KeyColoradoSpringsHomes.Com Website: Your listing will be placed on Wally’s KeyColoradoSprings.Com website where there will be professionally selected pictures that will scroll through key features of your home and surrounding area. The pictures will be to music and will maximize the effect of advertising. All marketing materials will point back to the KeyColoradoSprings.Com website. This will drive critical traffic to your home. KeyColoradoSpringsHomes.Com will also be able to be viewed nationally or globally.
• Color Professional Fliers: All fliers are created to highlight the key features of your home and are designed to use Color to drive critical information concerning your home.
• Pat Live – The use of Pat live allows you to capture interested buyers 24 hours a day. Whether the prospective buyer accesses your property through news ads, magazines, yard signs, fliers, open houses, KeyColoradoSpringsHomes website we will know immediately where they found out about your property. This helps us focus our advertising where your home will sell.
• MLS Asssistant – Allows KeyColoradoSprings.Com Website to capture all buyers who have accessed our website and previewed your property. Within hours we can be calling a prospective client and be answering questions concerning your property
• Pikes Peak and Metro List – We list your properties on two different and separate MLS’s. One is for the Colorado Springs and surrounding areas while the other is for Denver and the Surrounding areas.
• Gazette – Open Houses will be advertised through the Gazette
• Tribune – Your property will be locally advertised through the Tribune

Review the “Definitions of Real Estate Brokerage Relationships” : This process is required by the Real Estate Commission of Colorado.

• Benefits:
• Protects the home seller so that they are fully informed and understand their choices of agency.
• Without an agency agreement the realtor is allowed to take whatever information he has gained and inform his potential buyers. Thus, if you state that you would sell your home for $20,000 less then your asking and you do not have an agency agreement then the Realtor is free to tell his buyer.
• This is the first step in showing integrity to the home seller and is an important step in the process to protect the Seller.

Definitions of Working Relationships :

Click here to Download the PDF

• Benefit:
• This helps you understand if your potential realtor really understands the current market, has the ability to create a marketing plan for your home, is capable of fulfilling the marketing plan, has the ability to communicate and negotiate on your behalf and is willing to provide in writing what actions he/she will take to sell your home.
• This shows immediately if your potential realtor is ready to do the work necessary to sell your home. Wally will provide you with marketing techniques he has learned from professionals in Fortune 100 Companies.

If you like Wally’s Marketing Plan then move to the next step of reviewing with Wally the “Exclusive Right To Sell Listing Contract” :

• This process will outline exactly what both Wally’s and You will expect from each other.

This step ensures that the process will be organized and timely and is a critical step in the communication process.

Exclusive Right To Sell Listing Contract :

Click here to Download the PDF

Comparative Market Analysis :

• Benefits:
• Wally will view your home and measure every room in your home. He will note all upgrades, construction type, age, flooring, cabinet types and anything that is critical to value. He will enlist you in helping him gather any and all information concerning your home
• You will then get an accurate valuation of your home
• You will then understand the approximate value of your home so that you then understand what you can afford in your new home
• Helps accurately describe your property when marketing

Needs Analysis : Wally has been trained by Fortune 100 Companies to help you define your needs, wants and desires. This helps focus the marketing of your home based on specific defined goals. This helps provide direction and focus to all the marketing materials.

• Benefit:
• Marketing Material are accurate and focus on critical components of your home that highlight its most desirable characteristics
• Establishes the marketing plan and strategies that are reflective to the conditions of the market
• In slow market conditions you are competing against an over abundance of homes and fewer buyers. You are essentially competing for those buyers attention and want to get the highest price possible. Negotaitions and marketing are critical
• In a fast paced market where there more buyers then there are homes you want to show why your home is worth what you are asking. You want to take advantage of the market conditions an ensure your marketing materials are reaching out to the highest bidder while at the same time showing your potential buyer that your home is worth it.
• Establish how fast you need to sell your home and create the strategies around all your needs:
• Benefit:
• Ensures you are very impressed with your realtors and the results
• Ensures you are both on the same page
• Establish Lines of Communication
• Benefit:
• Critical in establishing understanding and results