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MARKETING PLAN

First, it is critical in a competitive real estate market to get you National and Global exposure. To do this we must have a world class website that we build for simplicity providing all the critical information that will bring buyers and sellers together. KeyColoradoSpringsHomes.com is professionally managed and is constantly changing to reach as high in the search engines as is possible.

Why Is This Important? Research is showing that 92% of home buyers this year will use the Internet to search for properties and local information. This means that sellers want to be where the buyers are and vice versa.

It is important to provide content on the website that will allow a potential buyer to see your home in the best possible light. To do this we must be able to show pictures and contain those pictures in a media that allows the buyer to preview your home. We must be able to provide the financial tools so that a potential buyer can pre-qualify themselves for the home they can afford. KeyColoradoSpringsHomes.com provides you with this service by showing our properties in a slide show format with quality background music. We also provide the required financials to allow the potential buyer to pre-qualify themselves in the privacy of their own home.

So What Is The Benefit? You are competing for exposure during slow market periods and you are vying for the most professional image to set the mindset for the price you are asking. If you want the highest price then you must “Market” your property.

Marketing Your PropertyKeyColoradoSpringsHomes.com will get you National and Global exposure. When we market your property we immediately list those properties as follows:

Local, National And Global Exposure:

  • Professional Website – We invest to have the right people design and develop our site so that we can be Nationally Recognized. Our website brings buyers and sellers together.
  • Realtor.Com – National and Global Exposure and another touch point in which to provide exposure of your home while driving traffic to the KeyColoradoSpringsHomes.Com website.
  • E-Newsletter - Every month I put out a newsletter to all my prospective clients as well as to my "Sphere of Influence". This e-newsletter is filled with award winning content and provides another marketing touch point for exposure to your home in the featured listings column.
  • Realty Times - National Exposure of your home. Realty Times prepares a professional presentation of your home and broadcasts your home Nationally on Direct and Satellite TV. I will use this method or Homes and Land professional video depending on your needs.
  • Local Market Conditions Report - I write a report every week that is featured on the Local Market Conditions on Realtor.Com. You will often see my report in the first position which directs traffic of potential buyers to my web page. This report is seen Nationally.
  • Homes And land – National and Global Exposure. We list our homes in the Homes and Land Magazine and Then Homes And land Duplicates that exposure by placing those same homes on their website.
  • Professional Video - Often times, I will have a professional video completed by Homes and land which will be attached to my website and to many of my other marketing touch points. This allows your property to be exposed very professionally. I will use this or the Realty Times approach depending on the marketing resource I believe best fits your needs.
  • Pikes Peak MLS – This provides your home exposure in all of the Pikes Peak Region to include Colorado Springs and all surrounding areas such as Woodmoor, Black Forest, Tri-Lakes and so much more.
  • Denver Metro – This provides your home exposure in Denver and all surrounding areas.
  • Gazette – Local exposure for driving prospects to open houses
  • Tribune  - Local exposure to advertise your home to those who may wish to move from Denver or Colorado surrounding areas to Colorado Springs and subareas.

Benefit:

You are gaining the premium exposure you want to market your home professionally while at the same time finding those buyers who might be interested in purchasing your home throughout the country and abroad. Now you have just maximized your chance of selling your home at the best possible price.

Marketing Techniques:

  • We professionally develop the unique features of your home and set them into words where we can then video tape your home and utilize the tape to upload to the KeyColoradoSpringsHomes.Com Website, to Homes and land, and all of our other various touch points.
  • We develop professional color fliers especially designed for your home. These fliers use the features analysis we completed in developing the video to drive the right look and feel.
  • We utilize techniques and services that allow a potential buyer to access recordings 24 hours a day while capturing the prospects phone number so we can follow up within hours.
  • We also utilize the same techniques in helping to answer questions of interested buyers on our website. We keep everything very confidential but we are here to answer questions and help them find the right home.
  • We utilize an extensive database driven by past clients and mailings which helps us to match up buyers with sellers
  • We utilize Realtor Marketing Forums where we pass on all our listings and make sure other top realtors have knowledge and are showing our properties as well as helping us find properties for our clients

Benefit:

Your home is actually Marketed!! Money is spent by the realtor to Market and Sell your home. We go way beyond placing a sign in your yard and placing your listing in a local real estate Multiple Listing Service. We give you maximum exposure and help potential buyers find you throughout the nation. We are unique because we perform a needs analysis then design a marketing plan around those needs. We work hard to sell your property and you will notice it immediately.

Contact Wally Velie at anytime and see how effective and efficient his marketing plan will work for you!

 
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