What is VIP Sellers Guarantee?

• KeyColoradoSpringsHomes.Com actually has a proven written marketing plan for selling your home that is ready to implement immediately. You just do not find this in the real estate market today. Our guarantee is to utilize the written marketing plan to sell your home.
• KeyColoradoSpringsHomes.Com has already done all the work. Critical Vendors have already been selected and contracts written so that we can begin marketing your home on a national and local basis immediately.  

Questions You Might Want To Ask:

•    We have heard that some realtors will actually purchase my home if they do not sell it? Will KeyColoradoSpringsHomes.Com purchase my home if they do not sell it?

o      You never want your realtor to purchase your home! !  A realtor is a professional who knows all the ins and outs of the market. In a sense, the realtor could also be an investor? This would be a great way to attract investment homes to purchase at below market and flip them to make money. Don’t fall for scams.

o      You are hiring the real estate professional to market and sell your home. You want to enjoy the appreciation you earned on the home. This will never happen unless you create a pull in the market place to potential buyers. The “Pull” is the key. Think about who would buy your home and where they are located? Anyone who is moving to the state of Colorado from somewhere else is a potential “Buyer”. So if you want your home sold by a true professional ask them the following:

·          Can you show us your marketing plan?

o      I don’t mean talk about it but show me a physical copy of your marketing plan.

o      This shows that they have actually thought about a plan and have lined up all the potential vendors as channels and touch points to advertise and market your product

·          What actual Listings do they have?

o      Many realtors use other people's listings to have you perceive they have a lot of listings. Ask them to just show you theirs.

·          Do they have a web page?

o      The web page is critical because it shows, along with the marketing plan, that they really intend to be in the business and have put a lot of thought into how they want the market to perceive them.

·          How much money do they spend on marketing each year?

o         The Realtors that do not market will tell you it doesn’t work?

§  Well, we know better. Marketing does work and that is why companies spend so much to market their products so:

§  Why wouldn’t you want your product (Your Home) marketed the same way any company would market there valuable products?

§  It takes a considerable amount of money to set up a true marketing organization

·          Do I end up paying KeyColoradoSpringsHomes.Com more money because of what they spend on marketing?

o      No, KeyColoradoSpringsHomes.Com asks for the same 3% that any good realtor would ask for in the market today.

o      It costs you more to market with someone who will not spend any of their commission check to re-invest in your home.

o      Companies market because they can sell more and get a higher price for their goods then someone who does not. It is the same concept as brand recognition or creative advertising.

o       We all remember the “Pet Rock”. How much is a rock worth? Nothing but people were paying $15 to $20 to buy a rock? Why? Because they created a need for the rock. It was not just any rock but a rock that was a pet.  Well, your home is not just any home. You want it to stand out .

·          Ask your realtor how much experience have they had in sales / marketing outside real estate?

o         The best training comes from outside of real estate.

§  Most fortune 500 companies invest hundreds of thousands of dollars in their top performers in training them.

§  Most train in contracts, consulting skills, selling situations, negotiations, reflective techniques, presentation skills and so much more.

§  Most Training In Fortune 500 Companies is a week long class on one subject . Often times you have to pass an exam of 85% or better and are videod and critiqued by your peers.

§  You will find the top performing realtors in the industry have a good foundation of business knowledge that came from outside the Real Estate Industry.